Final Project: Creative Content

Final Project: Implementation Evaulation Control

To implement all these elements, we would need a team of workers dedicated to do the best to make Nature’s Delight the best brand. At Nature’s Delights, our, “ company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions.” (Pg. 55) To us, implementation is as important as strategy. “The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation. One firm can have essentially the same strategy as another, yet win in the marketplace through faster or better execution.” (Pg. 57) We recognize that implementing our strategy won’t be easy, but even still we are dedicated to carry out the plan to make Nature’s Delight a success

Final Project: Pricing

Pricing is also important to us. We want to charge a reasonable amount but still deliver the highest quality product we can.  Through our marketing research we could help determine this price. “It can help them to assess market potential and market share or to measure the effectiveness of pricing, product, distribution, and promotion activities.” (Pg. 106) Also, we would stress that with every package of Nature’s Delight purchased you are helping someone in desperate need. Labeling is a key component to our price. The Label is what people see when they see our product. “Labeling has been affected in recent times by unit pricing (stating the price per unit of standard measure), open dating (stating the expected shelf life of the product), and nutritional labeling (stating the nutritional values in the product).” (Pg. 218) Labeling can also better our chance of sales. “Labels and brand logos can support the brand’s positioning and add personality to the brand.” (Pg. 218)

Final Project: Distribution

We don’t want to cut any corners with our brand Nature’s Delight. So even in our factories and how we distribute would be handled with care and importance. We would also have surveys on what the people would like to see and offer special promotions for those who fill out the surveys. “By going online, researchers can quickly and easily distribute Internet surveys to thousands of respondents simultaneously via e-mail or by posting them on selected Web sites. ” (Pg. 114) This is the most effective way to gather information. “Online research usually costs much less than research conducted through mail, phone, or personal interviews. Using the Internet eliminates most of the postage, phone, interviewer, and data-handling costs associated with the other approaches.” (Pg. 114) Also, our promotion will help us choose the most effective way to distribute our product to our customers. 

Final Project: Promotion

We will expand our reach by strategically promoting our product. For example, we would do demographic research on our target market on what radio stations they frequently listen to and buy ample radio ads to promote the product. We have our marketing team working to, “ help the company to promote, sell, and distribute its products to final buyers.” (Pg. 68) We also realize the growing influence of social networks. Therefore, we are working to, “help the company to promote, sell, and distribute its products to final buyers. “ (Pg. 143)

Final Project: Product

We stand by our product with the utmost confidence. “Positioning is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.” (Pg. 52) Positioning is key, as previously stated, convenience is one of our top priorities. We want our customers to have easy access to a wonderful product. “As one positioning expert puts it, positioning is “why a shopper will pay a little more for your brand.”14 Thus, marketers plan positions that distinguish their products from competing brands and give them the greatest advantage in their target markets. “ (Pg. 52)

Final Project: Target Market Strategy

The target market strategy is laid out.  “ The many possibilities can be collected into four groups of variables known as “the four Ps”: product, price, place, and promotion.” (Pg. 53) Once our target market is picked we will make ourselves known in the community by having great customer service people go out and se up booths in stores and possibly sponsoring events. It is key that all of the people working our very personable and encourage customer relationships with our brand. In every move w make we want it to be effective. “An effective marketing program blends all of the marketing mix elements into an integrated marketing program designed to achieve the company’s marketing objectives by delivering value to consumers.”(Pg. 54) We would also, stress that part of the cost for the product goes to charities in need. We would also promote special advantages to the community. However, this only ne side to the coin. “ The four Ps concept takes the seller’s view of the market, not the buyer’s view. From the buyer’s viewpoint, in this age of customer value and relationships, the four Ps might be better described as the four Cs: Customer Solution, Customer cost, Convenience, Communication.” (Pg. 54) Convenience would be one of our strong suits, we firmly believe in being inconvenienced to convenience our customers. We would be totally transparent in how we obtain our products and the process it goes through. “Customers see themselves as buying value or solutions to their problems. And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product. “ (Pg. 55) This is something that is a must for our company. “ Customers want the product and service to be as conveniently available as possible. Finally, they want two-way communication. Marketers would do well to think through the four Cs first and then build the four Ps on that platform.” (Pg. 55)

Final Project: SWOT Analysis

Now we deal with pros and cons of the company. In particular, “An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).” (Pg. 55) By using SWOT as a guideline we identify everything in our company that needs to be improved and what we can do to be even better. Our strength’s is our product itself, the market and its lack of a product like ours, our access to the ingredients used to make Nature’s Delight, and the experience itself.  A weakness is that we are just starting and it may take a while for people t catch on to our product, however, our marketing team is working full tilt to make sure people catch on and love our product. Our opportunities are that we believe there is a niche in the market that we can fill. Of course, the threats would be other companies who make all natural sweets. We take of this by our commitment to excellence and our marketers targeting the correct markets at the right time. We want to be personable with our customers. Our team will, “Outlines the broad marketing logic by which the business unit hopes to create customer value and relationships and the specifics of target markets, positioning, and marketing expenditure levels.” (Pg. 56) We plan to thrive with a, “customerdriven marketing strategy and mix and the forces that influence it.” (Pg. 37)

FInal Project: Objectives

Our objectives here at Nature’s Delight are to be a leading competitor in the healthy sweets industry. Our commitment to excellence goes beyond just making the cookies themselves but also into the boardroom. “Marketing strategies and programs must be developed to support these marketing objectives.” (Pg. 43) With that being said we have brilliant people putting together strategic plans to market and sale Nature Delight cookies. Our Objectives are to first get local recognition in the markets. After successfully doing this, we would move to the bigger franchised stores (Wal-Mart, Smith’s, etc.) After doing this locally, we would branch out to regional, and then national. What this does is, “identifies the total market, then divides it into smaller segments, selects the most promising segments, and focuses on serving and satisfying the customers in these segments.”

Week 10 EOC: Benefits vs. Features

The benefit of opening up a package of Nature’s Delights is the joy and personal satisfaction from the taste experience while knowing that your investment is helping someone out there in need. You commit to excellence by investing in our product as we strive for excellence. We believe in a community of people dedicated to be the best they can be and through every package of Nature’s Delight cookies you are choosing to be that very person. Not only will your body thank you for feeding it the best natural ingredients but the world will thank you for being generous enough to be selfless and give to those who need it. With your help we can make a difference; one package of Nature’s Delight at a time. 

 Nature’s Delight cookies have a variety of features to enhance your taste experience. It starts with the package itself; elegantly wrapped coupled with a neatly organized product. Each package of Nature’s Delight is hand prepared with care to satisfy every person who buys our product.

Week 9 EOC: Mission Statement

Here at Nature’s Delight we are committed to excellence and quality. Our sandwich cookies are made with the best natural products to give you a healthy, yet, satisfying taste experience. We believe in putting the best quality on display while spreading hope to the world, one cookie at a time. That is why a lump sum of all proceeds from Nature’s Delight is donated to help those who are less fortunate than us. Our product is made with care by ambitious people who care. Our commitment to the greater common good is why we choose to take pride in our work to promote  better quality throughout the world.

Week 8 EOC: Creative Content

     When thinking about the best way to deliver my creative content, I take into account what I want to be highlighted with my product. One of the main things I want to be highlighted is the experience you have from eating Nature's Delight cookies. It is an elegant experience that not only delights taste buds but also is visually stimulating and delightful. In order to properly advertise and deliver a glimpse of this experience, it must be before the eyes of the potential customer. I can do this by plastering my product on billboards, magazines, and newspapers.

      A key component of enhancing the cookie eating experience would be packaging. I visualize my product being packaged in an elegant gift box, something that you would not expect to find cookies in. This would also add to the aspect of giving people more than what they bargained for. Nature's Delight would not only attract customers with its delicious taste but also its brilliant packaging. A big part of my creative content is selling an experience that can only be fulfilled wholly with my product. Not to mention, at Nature’s Delight, we are committed to excellence and giving back to the community. Just as our cookies give people joy, we in turn, return that joy back the community. 

    The medium I will use to deliver my creative content is Photoshop. Finding an elegant backdrop or upscale cookie will not be hard. After that is done, then, I will put my own creative content on the packaging with the goal of making it look better. Looks are important to the Nature Delight experience, so it is only right to deliver that experience with the highest order of excellence and quality. I am excited to see what a creative mind can put together for Nature’s Delight and I look forward to sharing my product. Hopefully, consumers will find as much joy in every package of Nature’s Delight cookies as I do.

Week 7 EOC: The Pitch

My idea is to have round, organic sandwich cookies. They would have a vanilla bean creme in the middle made from the best organic vanilla beans sandwiched between two organic golden cookies. The name of my product would be Nature's Delight. It would be elegantly packaged and designed perhaps with photos of vanilla beans or nature. The emphasis on the product would be that it is made from the best organic ingredients. From the vanilla beans to the cookie itself. It would be all naturally sweet. Also, the elegant packaging would appeal to the people who shop at whole food markets. A portion of the proceeds would go to the Philippines to help provide them with money to supply whatever they need. That would also be a great selling point. The best natural cookies to satisfy your sweet tooth and not spoil your diet etc. and support the Phillipines simultaneously. My product would be the healthy alternative to Oreos or Grandmas cookies and backed by a great cause. There are other organic sandwich cookies on the market but my product will sell because of the experience of just opening the cookies. Not to mention, a portion of the proceeds go directly to the Phillipines. Quality and great service would be the only standard with my product. The customer would pay for the best quality cookie made with the best of nature's delights.

Week 6 EOC: Me Times 3

My iPad is probably my most frequented purchased item. It defines me with a number of reasons. Variety is the word that comes to mind. I like a variety of things, all of which I access on my iPad. The things I frequent the most on my iPad are my Bible, music, clothes/shoes, and Netflix. Those four things represent my passion for my faith, music, fashion, and movies.

This my is keyboard, the Korg M3, is the keyboard I use in my band. It defines me because I love creating music, from the soundtrack to lyrics. When I play the piano it is somewhat of an expression of myself. Sometimes my mood determines what kind of music I play. I believe the piano/keyboard is an beautiful instrument which describes me as well. When people see me I want them to see a masterpiece showing what I represent, what I hold dear, and who I am. 

My iPod describes me more in depth with my love of music. I take my iPod with me practically everywhere I go. It holds a variety of music that I find very enjoyable. Music is a key part of my life. I have music on my iPod representing different beliefs, freedom of expression, and intricate craftsmanship. Those are all things that help describe me. My taste in music isn't the norm. I believe I am an abstract person in a sense and my music taste is a small testament to that.

Week 5 EOC: Social Networks and Job Hunting

Social networking has changed the culture from the way we communicate even to how companies hire employees. I've heard on several occasions of companies who looked up potential employees Facebook and twitter page as apart of a background check but some companies are using Facebook for better uses. Companies are beginning to hire loyal customers s brand ambassadors. "Brand ambassador programs leverage the power of peer-to-peer communication. Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources." (Armstrong/Kotler pg. 143) The idea is brilliant what better way to get people to buy your product than having people in their own circle tell them about. Facebook has evolved passed being just a social network site. "Facebook hires account for less than 1% of the total hires companies are making, according to Jobs2Web, which helps companies track the sources of candidates and hires. But if current growth trends continue, Facebook could rival traditional job boards in 2012, said Jobs2Web analytics manager Phil Schrader." (Joe Light) Though the movement is small now I believe it will only grow. Who knew a site intended to college students updated would turn into a way for people to get hired."More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening
traditional job boards and competing with LinkedIn Corp., which has dominated the online professional
networking arena." (Joe Light) I would venture to say social networking may be an intricate part of job hiring in the not-so-distant future. Also, people are much more likely to apply for positions that they find on social network sites such as Facebook among other sites. The corporate world has began to adapt to our tech savvy society. I am interested to see how it will evolve in the years to come.

Week 1 EOC: Great Customer Service

Customer service goes a long way in business. In my experiences, customer service can turn me on or off to a certain product. It makes for a better shopping experience when you have people there who are there to help the best way possible and with a happy face.  Customer service should draw in the customer without overselling the product. One who is good at customer service makes the customer want to come back for more. I have had both good and bad customer service experiences. In the bad experiences, I became less interested in the product and sometimes the store itself. This is the power customer service has. It is also great when customer service actually listens to their customers. Often, I find employees can cut off customers or the employees belittle customers, which is horrible for sales and the company in general. Consumers mark most companies with bad customer service; consequently, there is a chunk of consumers that company cant reach. “The essence of good customer service is forming a relationship with customers – a relationship that that individual customer feels that he would like to pursue.” (Susan Ward) When a customer feel like they are always right it makes for a better shopping experience across the board. “Customer service is an integral part of our job and should not be seen as an extension of it. A company’s most vital asset is its customers. “Susan Friedmann” Customer service should be out in front on display just like an item the company is selling. Taking into account all things to have good customer service, a company will be much more successful. It is almost guaranteed! Customer service is the lifeline. Bad customer service has the reverse effect. A company will definitely not last long without good customer service. Also, a guarantee.

 

Week 3 EOC: Making Money For Good

It is great when big corporations give back to the community. So much can be done when parties with big pockets “share the wealth”, literally. Best Buy is one of these corporations. Best Buy’s Children’s Foundation provides teens with the proper tools for success. They are, “on a mission to provide teens with places and occasions where they can develop technology skills that will inspire future education and career choices.” ( BBY) This is something that teens need in such a tech savvy society, and it will only advance in the future. Best Buy definitely makes money for good. What is also so beneficial about this is that kids who cannot afford the technology that we are so reliant upon can now have access to it through the Best Buy Children’s Foundation.  This company also, “provides funding to strategic national nonprofit partners that help us further our goal of providing teens opportunities to develop technology skills that will inspire future education and career choices.” (BBY) They give to many non-profit foundations to further the betterment of our youth. For example, at the Boys and Girls clubs of America, they support, “Club Tech, a national program from the Boys & Girls Clubs of America that makes technology, software and training accessible in Clubs.” (BBY) The Best Buy children’s foundation is all about furthering the opportunities teenagers can take advantage of that can help decide future career and life choices. Also, with Best buy being, “the world’s largest multi-channel consumer electronics retailer with stores in the United States..”, they can do just what they set out to do helping our youth very successfully. They provide the youth with a variety of learning experiences through their technology and the best information. With this information our youth can have options and a better chance to have a successful future.

Week 4 EOC: There's An App For That!

A problem I often have is temporarily misplacing various items. Therefore, an app to help me find my things would be of great assistance. The first thing that popped in my head was, “How can I make an app that finds things that don’t have an internet connection? Like simple jewelry or keys etc.” The next idea I came up with was a bit surprising but it made sense. I could make an app that would scan rooms or areas using short wave sonar. This would allow the app to see what the naked eye can’t. For example, the app would see behind dressers, underneath big obstacles, and much more. The simplicity and convenience would be wonderful. Also, I would add a feature that allows users to tag items. In doing this, if you lost an item that was tagged by the app, when scanning an area the app would automatically look for objects that fit the tagged object’s precise dimensions.

                It would be a quick and easy way to look for items that you know are in certain places and you just can’t see them or to find items that you lost and completely forgot about! Everyone loses or temporarily misplaces things. Perhaps I’d call it “Lost and Found”, or most likely something a bit more creative and inviting. However, the point is if I could get it to work it would definitely be of use to many people who are just like me; people who sit things down and forget about them. What would allow it to sale would be the fact that although the technology would be complex it would be as simple as downloading an app on your phone. Not to mention, who wouldn’t want to be able to see through walls and objects with their phone!