Final Project: Pricing

Pricing is also important to us. We want to charge a reasonable amount but still deliver the highest quality product we can.  Through our marketing research we could help determine this price. “It can help them to assess market potential and market share or to measure the effectiveness of pricing, product, distribution, and promotion activities.” (Pg. 106) Also, we would stress that with every package of Nature’s Delight purchased you are helping someone in desperate need. Labeling is a key component to our price. The Label is what people see when they see our product. “Labeling has been affected in recent times by unit pricing (stating the price per unit of standard measure), open dating (stating the expected shelf life of the product), and nutritional labeling (stating the nutritional values in the product).” (Pg. 218) Labeling can also better our chance of sales. “Labels and brand logos can support the brand’s positioning and add personality to the brand.” (Pg. 218)