Our objectives here at Nature’s Delight are to be a leading
competitor in the healthy sweets industry. Our commitment to excellence goes
beyond just making the cookies themselves but also into the boardroom. “Marketing strategies and programs must be developed to
support these marketing objectives.” (Pg. 43) With that being said we
have brilliant people putting together strategic plans to market and sale
Nature Delight cookies. Our Objectives are to first get local recognition in
the markets. After successfully doing this, we would move to the bigger
franchised stores (Wal-Mart, Smith’s, etc.) After doing this locally, we would
branch out to regional, and then national. What this does is, “identifies the total market, then divides it into smaller
segments, selects the most promising segments, and focuses on serving and
satisfying the customers in these segments.”
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