Week 8 EOC: Creative Content

     When thinking about the best way to deliver my creative content, I take into account what I want to be highlighted with my product. One of the main things I want to be highlighted is the experience you have from eating Nature's Delight cookies. It is an elegant experience that not only delights taste buds but also is visually stimulating and delightful. In order to properly advertise and deliver a glimpse of this experience, it must be before the eyes of the potential customer. I can do this by plastering my product on billboards, magazines, and newspapers.

      A key component of enhancing the cookie eating experience would be packaging. I visualize my product being packaged in an elegant gift box, something that you would not expect to find cookies in. This would also add to the aspect of giving people more than what they bargained for. Nature's Delight would not only attract customers with its delicious taste but also its brilliant packaging. A big part of my creative content is selling an experience that can only be fulfilled wholly with my product. Not to mention, at Nature’s Delight, we are committed to excellence and giving back to the community. Just as our cookies give people joy, we in turn, return that joy back the community. 

    The medium I will use to deliver my creative content is Photoshop. Finding an elegant backdrop or upscale cookie will not be hard. After that is done, then, I will put my own creative content on the packaging with the goal of making it look better. Looks are important to the Nature Delight experience, so it is only right to deliver that experience with the highest order of excellence and quality. I am excited to see what a creative mind can put together for Nature’s Delight and I look forward to sharing my product. Hopefully, consumers will find as much joy in every package of Nature’s Delight cookies as I do.

Week 7 EOC: The Pitch

My idea is to have round, organic sandwich cookies. They would have a vanilla bean creme in the middle made from the best organic vanilla beans sandwiched between two organic golden cookies. The name of my product would be Nature's Delight. It would be elegantly packaged and designed perhaps with photos of vanilla beans or nature. The emphasis on the product would be that it is made from the best organic ingredients. From the vanilla beans to the cookie itself. It would be all naturally sweet. Also, the elegant packaging would appeal to the people who shop at whole food markets. A portion of the proceeds would go to the Philippines to help provide them with money to supply whatever they need. That would also be a great selling point. The best natural cookies to satisfy your sweet tooth and not spoil your diet etc. and support the Phillipines simultaneously. My product would be the healthy alternative to Oreos or Grandmas cookies and backed by a great cause. There are other organic sandwich cookies on the market but my product will sell because of the experience of just opening the cookies. Not to mention, a portion of the proceeds go directly to the Phillipines. Quality and great service would be the only standard with my product. The customer would pay for the best quality cookie made with the best of nature's delights.

Week 6 EOC: Me Times 3

My iPad is probably my most frequented purchased item. It defines me with a number of reasons. Variety is the word that comes to mind. I like a variety of things, all of which I access on my iPad. The things I frequent the most on my iPad are my Bible, music, clothes/shoes, and Netflix. Those four things represent my passion for my faith, music, fashion, and movies.

This my is keyboard, the Korg M3, is the keyboard I use in my band. It defines me because I love creating music, from the soundtrack to lyrics. When I play the piano it is somewhat of an expression of myself. Sometimes my mood determines what kind of music I play. I believe the piano/keyboard is an beautiful instrument which describes me as well. When people see me I want them to see a masterpiece showing what I represent, what I hold dear, and who I am. 

My iPod describes me more in depth with my love of music. I take my iPod with me practically everywhere I go. It holds a variety of music that I find very enjoyable. Music is a key part of my life. I have music on my iPod representing different beliefs, freedom of expression, and intricate craftsmanship. Those are all things that help describe me. My taste in music isn't the norm. I believe I am an abstract person in a sense and my music taste is a small testament to that.

Week 5 EOC: Social Networks and Job Hunting

Social networking has changed the culture from the way we communicate even to how companies hire employees. I've heard on several occasions of companies who looked up potential employees Facebook and twitter page as apart of a background check but some companies are using Facebook for better uses. Companies are beginning to hire loyal customers s brand ambassadors. "Brand ambassador programs leverage the power of peer-to-peer communication. Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources." (Armstrong/Kotler pg. 143) The idea is brilliant what better way to get people to buy your product than having people in their own circle tell them about. Facebook has evolved passed being just a social network site. "Facebook hires account for less than 1% of the total hires companies are making, according to Jobs2Web, which helps companies track the sources of candidates and hires. But if current growth trends continue, Facebook could rival traditional job boards in 2012, said Jobs2Web analytics manager Phil Schrader." (Joe Light) Though the movement is small now I believe it will only grow. Who knew a site intended to college students updated would turn into a way for people to get hired."More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening
traditional job boards and competing with LinkedIn Corp., which has dominated the online professional
networking arena." (Joe Light) I would venture to say social networking may be an intricate part of job hiring in the not-so-distant future. Also, people are much more likely to apply for positions that they find on social network sites such as Facebook among other sites. The corporate world has began to adapt to our tech savvy society. I am interested to see how it will evolve in the years to come.