Thursday, November 14, 2013

Week 7 EOC: The Pitch

My idea is to have round, organic sandwich cookies. They would have a vanilla bean creme in the middle made from the best organic vanilla beans sandwiched between two organic golden cookies. The name of my product would be Nature's Delight. It would be elegantly packaged and designed perhaps with photos of vanilla beans or nature. The emphasis on the product would be that it is made from the best organic ingredients. From the vanilla beans to the cookie itself. It would be all naturally sweet. Also, the elegant packaging would appeal to the people who shop at whole food markets. A portion of the proceeds would go to the Philippines to help provide them with money to supply whatever they need. That would also be a great selling point. The best natural cookies to satisfy your sweet tooth and not spoil your diet etc. and support the Phillipines simultaneously. My product would be the healthy alternative to Oreos or Grandmas cookies and backed by a great cause. There are other organic sandwich cookies on the market but my product will sell because of the experience of just opening the cookies. Not to mention, a portion of the proceeds go directly to the Phillipines. Quality and great service would be the only standard with my product. The customer would pay for the best quality cookie made with the best of nature's delights.

No comments:

Post a Comment