Final Project: SWOT Analysis

Now we deal with pros and cons of the company. In particular, “An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).” (Pg. 55) By using SWOT as a guideline we identify everything in our company that needs to be improved and what we can do to be even better. Our strength’s is our product itself, the market and its lack of a product like ours, our access to the ingredients used to make Nature’s Delight, and the experience itself.  A weakness is that we are just starting and it may take a while for people t catch on to our product, however, our marketing team is working full tilt to make sure people catch on and love our product. Our opportunities are that we believe there is a niche in the market that we can fill. Of course, the threats would be other companies who make all natural sweets. We take of this by our commitment to excellence and our marketers targeting the correct markets at the right time. We want to be personable with our customers. Our team will, “Outlines the broad marketing logic by which the business unit hopes to create customer value and relationships and the specifics of target markets, positioning, and marketing expenditure levels.” (Pg. 56) We plan to thrive with a, “customerdriven marketing strategy and mix and the forces that influence it.” (Pg. 37)