Thursday, October 10, 2013

Week 2 EOC: Boston Consulting Group - Video Games

The video game industry has its top players and its bottom players. However, overall it is declining. Apple has stole some of video games' thunder with its extremely successful app store. This app store offers many games with a diverse variety and the kicker is that it is free. However, video games do still have a market to sell to. Video games have revolutionized in many ways. Quality is much better, there are more family games, motion sensor games, and many more. especially, in a society where majority of families prefer convenience, by staying in, "video and board games, DVD rentals, and video on demand—are benefiting."(Catherine Roche) Also, The video game industry has caught heat for not promoting certain social messages. Boston Consulting Group tells us, "The video game industry has also come under increasing fire for fostering sedentary and asocial lifestyles among youth. " ( Reeves, Hueskel, &Lewis) Nintendo responded with and idea that sparked change in all video game console makers. "Nintendo, the video game company, created the Wii Fit, which addresses public skepticism about the social value of video games by promoting exercise and personal fitness." ( Reeves, Hueskel, &Lewis)Now, video game consoles like Xbox and PlayStation have these games encouraging healthy lifestyles for the youth.

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