Final Project: Creative Content

Final Project: Implementation Evaulation Control

To implement all these elements, we would need a team of workers dedicated to do the best to make Nature’s Delight the best brand. At Nature’s Delights, our, “ company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions.” (Pg. 55) To us, implementation is as important as strategy. “The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation. One firm can have essentially the same strategy as another, yet win in the marketplace through faster or better execution.” (Pg. 57) We recognize that implementing our strategy won’t be easy, but even still we are dedicated to carry out the plan to make Nature’s Delight a success

Final Project: Pricing

Pricing is also important to us. We want to charge a reasonable amount but still deliver the highest quality product we can.  Through our marketing research we could help determine this price. “It can help them to assess market potential and market share or to measure the effectiveness of pricing, product, distribution, and promotion activities.” (Pg. 106) Also, we would stress that with every package of Nature’s Delight purchased you are helping someone in desperate need. Labeling is a key component to our price. The Label is what people see when they see our product. “Labeling has been affected in recent times by unit pricing (stating the price per unit of standard measure), open dating (stating the expected shelf life of the product), and nutritional labeling (stating the nutritional values in the product).” (Pg. 218) Labeling can also better our chance of sales. “Labels and brand logos can support the brand’s positioning and add personality to the brand.” (Pg. 218)

Final Project: Distribution

We don’t want to cut any corners with our brand Nature’s Delight. So even in our factories and how we distribute would be handled with care and importance. We would also have surveys on what the people would like to see and offer special promotions for those who fill out the surveys. “By going online, researchers can quickly and easily distribute Internet surveys to thousands of respondents simultaneously via e-mail or by posting them on selected Web sites. ” (Pg. 114) This is the most effective way to gather information. “Online research usually costs much less than research conducted through mail, phone, or personal interviews. Using the Internet eliminates most of the postage, phone, interviewer, and data-handling costs associated with the other approaches.” (Pg. 114) Also, our promotion will help us choose the most effective way to distribute our product to our customers. 

Final Project: Promotion

We will expand our reach by strategically promoting our product. For example, we would do demographic research on our target market on what radio stations they frequently listen to and buy ample radio ads to promote the product. We have our marketing team working to, “ help the company to promote, sell, and distribute its products to final buyers.” (Pg. 68) We also realize the growing influence of social networks. Therefore, we are working to, “help the company to promote, sell, and distribute its products to final buyers. “ (Pg. 143)

Final Project: Product

We stand by our product with the utmost confidence. “Positioning is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.” (Pg. 52) Positioning is key, as previously stated, convenience is one of our top priorities. We want our customers to have easy access to a wonderful product. “As one positioning expert puts it, positioning is “why a shopper will pay a little more for your brand.”14 Thus, marketers plan positions that distinguish their products from competing brands and give them the greatest advantage in their target markets. “ (Pg. 52)

Final Project: Target Market Strategy

The target market strategy is laid out.  “ The many possibilities can be collected into four groups of variables known as “the four Ps”: product, price, place, and promotion.” (Pg. 53) Once our target market is picked we will make ourselves known in the community by having great customer service people go out and se up booths in stores and possibly sponsoring events. It is key that all of the people working our very personable and encourage customer relationships with our brand. In every move w make we want it to be effective. “An effective marketing program blends all of the marketing mix elements into an integrated marketing program designed to achieve the company’s marketing objectives by delivering value to consumers.”(Pg. 54) We would also, stress that part of the cost for the product goes to charities in need. We would also promote special advantages to the community. However, this only ne side to the coin. “ The four Ps concept takes the seller’s view of the market, not the buyer’s view. From the buyer’s viewpoint, in this age of customer value and relationships, the four Ps might be better described as the four Cs: Customer Solution, Customer cost, Convenience, Communication.” (Pg. 54) Convenience would be one of our strong suits, we firmly believe in being inconvenienced to convenience our customers. We would be totally transparent in how we obtain our products and the process it goes through. “Customers see themselves as buying value or solutions to their problems. And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product. “ (Pg. 55) This is something that is a must for our company. “ Customers want the product and service to be as conveniently available as possible. Finally, they want two-way communication. Marketers would do well to think through the four Cs first and then build the four Ps on that platform.” (Pg. 55)

Final Project: SWOT Analysis

Now we deal with pros and cons of the company. In particular, “An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).” (Pg. 55) By using SWOT as a guideline we identify everything in our company that needs to be improved and what we can do to be even better. Our strength’s is our product itself, the market and its lack of a product like ours, our access to the ingredients used to make Nature’s Delight, and the experience itself.  A weakness is that we are just starting and it may take a while for people t catch on to our product, however, our marketing team is working full tilt to make sure people catch on and love our product. Our opportunities are that we believe there is a niche in the market that we can fill. Of course, the threats would be other companies who make all natural sweets. We take of this by our commitment to excellence and our marketers targeting the correct markets at the right time. We want to be personable with our customers. Our team will, “Outlines the broad marketing logic by which the business unit hopes to create customer value and relationships and the specifics of target markets, positioning, and marketing expenditure levels.” (Pg. 56) We plan to thrive with a, “customerdriven marketing strategy and mix and the forces that influence it.” (Pg. 37)

FInal Project: Objectives

Our objectives here at Nature’s Delight are to be a leading competitor in the healthy sweets industry. Our commitment to excellence goes beyond just making the cookies themselves but also into the boardroom. “Marketing strategies and programs must be developed to support these marketing objectives.” (Pg. 43) With that being said we have brilliant people putting together strategic plans to market and sale Nature Delight cookies. Our Objectives are to first get local recognition in the markets. After successfully doing this, we would move to the bigger franchised stores (Wal-Mart, Smith’s, etc.) After doing this locally, we would branch out to regional, and then national. What this does is, “identifies the total market, then divides it into smaller segments, selects the most promising segments, and focuses on serving and satisfying the customers in these segments.”

Week 10 EOC: Benefits vs. Features

The benefit of opening up a package of Nature’s Delights is the joy and personal satisfaction from the taste experience while knowing that your investment is helping someone out there in need. You commit to excellence by investing in our product as we strive for excellence. We believe in a community of people dedicated to be the best they can be and through every package of Nature’s Delight cookies you are choosing to be that very person. Not only will your body thank you for feeding it the best natural ingredients but the world will thank you for being generous enough to be selfless and give to those who need it. With your help we can make a difference; one package of Nature’s Delight at a time. 

 Nature’s Delight cookies have a variety of features to enhance your taste experience. It starts with the package itself; elegantly wrapped coupled with a neatly organized product. Each package of Nature’s Delight is hand prepared with care to satisfy every person who buys our product.

Week 9 EOC: Mission Statement

Here at Nature’s Delight we are committed to excellence and quality. Our sandwich cookies are made with the best natural products to give you a healthy, yet, satisfying taste experience. We believe in putting the best quality on display while spreading hope to the world, one cookie at a time. That is why a lump sum of all proceeds from Nature’s Delight is donated to help those who are less fortunate than us. Our product is made with care by ambitious people who care. Our commitment to the greater common good is why we choose to take pride in our work to promote  better quality throughout the world.