JP Productions
Thursday, December 12, 2013
Final Project: Implementation Evaulation Control
To implement all these elements, we would need a team of
workers dedicated to do the best to make Nature’s Delight the best brand. At
Nature’s Delights, our, “ company first develops
companywide strategic plans and then translates them into marketing and other
plans for each division, product, and brand. Through implementation, the
company turns the plans into actions.” (Pg. 55) To us, implementation is
as important as strategy. “The fact is that both are
critical to success, and companies can gain competitive advantages through effective
implementation. One firm can have essentially the same strategy as another, yet
win in the marketplace through faster or better execution.” (Pg. 57) We
recognize that implementing our strategy won’t be easy, but even still we are dedicated
to carry out the plan to make Nature’s Delight a success
Final Project: Pricing
Pricing is also important to us. We want to charge a
reasonable amount but still deliver the highest quality product we can. Through our marketing research we could help
determine this price. “It can help them to assess
market potential and market share or to measure the effectiveness of pricing,
product, distribution, and promotion activities.” (Pg. 106) Also, we
would stress that with every package of Nature’s Delight purchased you are
helping someone in desperate need. Labeling is a key component to our price.
The Label is what people see when they see our product. “Labeling has been affected in recent times by unit pricing
(stating the price per unit of standard measure), open dating (stating the
expected shelf life of the product), and nutritional labeling (stating the
nutritional values in the product).” (Pg. 218) Labeling can also better
our chance of sales. “Labels and brand logos can
support the brand’s positioning and add personality to the brand.” (Pg.
218)
Final Project: Distribution
We don’t want to cut any corners with our brand Nature’s
Delight. So even in our factories and how we distribute would be handled with
care and importance. We would also have surveys on what the people would like
to see and offer special promotions for those who fill out the surveys. “By going online, researchers can quickly and easily
distribute Internet surveys to thousands of respondents simultaneously via
e-mail or by posting them on selected Web sites. ” (Pg. 114) This is the
most effective way to gather information. “Online
research usually costs much less than research conducted through mail, phone,
or personal interviews. Using the Internet eliminates most of the postage,
phone, interviewer, and data-handling costs associated with the other
approaches.” (Pg. 114) Also, our promotion will help us choose the most
effective way to distribute our product to our customers.
Final Project: Promotion
We will expand our reach by strategically promoting our
product. For example, we would do demographic research on our target market on
what radio stations they frequently listen to and buy ample radio ads to
promote the product. We have our marketing team working to, “ help the company to promote, sell, and distribute its
products to final buyers.” (Pg. 68) We also realize the growing
influence of social networks. Therefore, we are working to, “help the company to promote, sell, and distribute its
products to final buyers. “ (Pg. 143)
Final Project: Product
We stand by our product with the utmost confidence. “Positioning is arranging for a product to occupy a clear,
distinctive, and desirable place relative to competing products in the minds of
target consumers.” (Pg. 52) Positioning is key, as previously stated,
convenience is one of our top priorities. We want our customers to have easy
access to a wonderful product. “As one positioning
expert puts it, positioning is “why a shopper will pay a little more for your
brand.”14 Thus, marketers plan positions that distinguish their products from
competing brands and give them the greatest advantage in their target markets. “
(Pg. 52)
Final Project: Target Market Strategy
The target market strategy is laid out. “ The many
possibilities can be collected into four groups of variables known as “the four
Ps”: product, price, place, and promotion.” (Pg. 53) Once our target
market is picked we will make ourselves known in the community by having great
customer service people go out and se up booths in stores and possibly
sponsoring events. It is key that all of the people working our very personable
and encourage customer relationships with our brand. In every move w make we
want it to be effective. “An effective marketing
program blends all of the marketing mix elements into an integrated marketing
program designed to achieve the company’s marketing objectives by delivering
value to consumers.”(Pg. 54) We would also, stress that part of the cost
for the product goes to charities in need. We would also promote special
advantages to the community. However, this only ne side to the coin. “ The four Ps concept takes the seller’s view of the market,
not the buyer’s view. From the buyer’s viewpoint, in this age of customer value
and relationships, the four Ps might be better described as the four Cs:
Customer Solution, Customer cost, Convenience, Communication.” (Pg. 54)
Convenience would be one of our strong suits, we firmly believe in being
inconvenienced to convenience our customers. We would be totally transparent in
how we obtain our products and the process it goes through. “Customers see themselves as buying value or solutions to
their problems. And customers are interested in more than just the price; they
are interested in the total costs of obtaining, using, and disposing of a
product. “ (Pg. 55) This is something that is a must for our company. “ Customers want the product and service to be as conveniently
available as possible. Finally, they want two-way communication. Marketers
would do well to think through the four Cs first and then build the four Ps on
that platform.” (Pg. 55)
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